Success or failure of your website depends on a few factors. It is clear that the primary role belongs to the building of a website and its content. But what can be even more important – the colors used in the design of your site.
Designing a site is more about wise selection of colors, because they are the first thing that users respond to. Color has a strong psychological impact, subconsciously affects our choice, and in the case of the proper choice may cause the desire to return to the resource and use a suggested service or a product.
The importance of a competent selection of color scheme for a website escapes the attention of a vast number of designers. Color scheme is one of the main components of a website and it is simply obliged to reflect the features of your brand. Colors may keep your visitors on the website as well as make them leave. There are a lot of websites with excellent design and perfectly chosen content, but even an average user immediately feels that something is wrong when he sees a site with the wrong color scheme.
That’s why a designer should always be very attentive to the color scheme. The first impression which your web site will create depends on it. If you feel that the color scheme is not entirely successful, you need to reconsider it as soon as possible. If you do not like it, so your visitors will not like it too. Different colors have different effects on our emotional and physical conditions. They can cause both positive and negative emotions.
It’s obvious that the final decision to buy a product or a service is made under the influence of the properly chosen color as well as of other site features. So every website development company should put its eyes to the implementation of design with understanding that color is a powerful marketing tool. A designer who can manage colors and understands how color affects the emotions and feelings of a person, is able to develop a truly successful website design, which will make the right impression on the user even in his first visit.
To help you correctly navigate in the world of colors, we want to recall the values and properties of the primary colors:
Red is the most eye-catching and attention attracting color. It is active, energetic and aggressive, associated with fire, passion, life and activity. It can be frustrating as well as exciting; it can give strength, but may cause concern. Everyone sees a different red. It is better to use the red color with cool shades (blue, green, etc.) in the website design.
Red color urges people to make a quick decision. So if you need quick results, it’s good to use red. This color will be great for male site.
Orange color helps to get rid of unpleasant emotions, helps in communication, and gives buoyancy. Orange has some properties of red and yellow as it is located between these two colors.
This color is usually used on websites for young people and teenagers. Orange also fueling the appetite of the person, so it is perfect for cooking resources or website that promotes a restaurant. Slout people do not like this color, so better don’t use it for portal about diets, weight-loss etc.
Yellow is the color of the sun, fun, ease and freedom. It improves mood, helps to generate new ideas. The site with the yellow color creates an ease and lightness in the visitor’s mood.
Yellow motivates to communicate, meet new people and journey. It is best to use on portals about dating. Married and pregnant women like this color so it will be great choice for female website.
Dark blue – is a calm and wise color. It creates the feeling of security and stability. It helps to focus and realize the ideas. Do not tire your eyes. In the site’s design it is recommended to combine the blue color with other colors and more neutral shades.
The blue color of any shade is perfect for informational, educational, financial and legal sites. Dark shades of it can be used in the sports and political projects.
Blue – is the color of sincerity and peace. It gives creativity and helps you to get used to the changes.
Light shades of blue will be the great choice for sites about health or leisure (as this color symbolizes the sky, air, water and cleanliness).
Green – is the color of nature. It embodies harmony, goodness and naturalness. It has a relaxing effect.
Green color is often associated with money and power. So, it is used on corporate sites and sites related to the financial sector.
Gray – is a neutral color. It causes no strong emotional reactions. It is respectable, cold and formal. Usually gray is used for information portals and social networks.
Black – is associated with some mystery and conservatism. It commands respect and gives you a feeling of dignity and authority.
If you decide to use in site design this rigorous, conservative color, it will emphasize the seriousness of this resource, which is recommended for the so-called business sites.
A few tips on color mixing:
The main requirement for a pair of colors for text and background is enough contrast between colors for comfortable, fatigue-free reading.
Usually colored web-pages can be divided into two groups: those with a dark text on a light background and a light text on the dark background. The latter is much more popular than the first (if we ignore the traditional black and white pages that have a significant majority).
An example of a typical solution is dark text on light background.
The second type of colors refers to the light text on a dark background. In this case, it will be advantageous to choose a bright and rich tone of the text, which, of course, requires a dark background. An example:
And a site that compiles both approaches at once:
Colors in web design is an extensive, multifaceted and even paradoxical theme. Any talented web designer has a distinctive, recognizable “color style”. It is shown up not in a commitment to certain tones, but in the relation to colors, individual manner of contrast and harmonization of similar colors. That is why it is very important to be ensured that website development company that is working on your site is highly professional and has a number of skilled designers.
Any website development company should take into account all the nuances to provide the visitors of their websites with the most magnificent, stunning and memorable design. Properly chosen color scheme will create a favorable atmosphere, encourage visitors to certain actions, or will create the necessary feeling and impression.
About the Author
Zfort Group is an exclusive software outsourcing company based in Ukraine, Eastern Europe. Zfort Group delivers premium IT outsourcing services for clients from all over the worlds since 2000. All kinds of web development, consulting and B2B solutions were implemented in numerous successfully developed projects. Zfort Group is an excellent IT outsourcing service provider for the businesses of any kind and size.