A brand is the emotional, cultural and visual image that consumers connect with a product or company. It is more than just a logo, slogan or spokesperson. It is the very essence of who your company is and what it represents. It is the product of the experiences of each consumer. Through branding you can build an emotional connection with your clients.
Take for example Coca Cola. While there are other sodas that may taste better than Coke, people will still buy Coke because of the emotions they attach to it. They may have happy childhood memories or fun experiences connected to drinking Coca Cola. That’s why most people will still choose Coke over other brands. This is the power of branding.
A brand is the total of all the things that make your product unique and different from all the others. It’s a combination of customer service, reputation, price, logo, colors, product line and the feelings that your products induce. Whatever business you may be in, whether you realize it or not, you have a brand.
Even if you are a real estate broker, and are in business for yourself, you still have a brand. That brand is you. Take for example Donald Trump. He is a brand – and a very expensive one at that. There are a lot of products who want to use his name. Because of his attention to detail and his reputation for excellence, people have attached his name to the best.
Branding builds trust. That is why it is vital that you remain in control of it. Keep your reputation clean and your image appealing to the public. In order to do this you must understand your brand. Discover what is your Unique Selling Proposition (USP). What makes you stand out? What value can you add to your clients? Capitalize on that.
When it comes to branding the name, logo and colors are very important. The name should be something catchy and easy to remember. If it’s too long and complicated sounding people will forget it. The name should also be able to evoke positive emotion. That’s the job of the tag line.
But the most important way your new business can brand itself is by offering a strong product, and presenting it properly. For instance, if you are a blogger your article content is your product, and your website is your presentation. If you repair computers, your ability to fix people’s computer issues is your product. Here are 5 important tips for branding your business on the web.
- Present your product on a professional looking website.
- Create strong content through a blog on your website, and guest blogs on other websites. If you repair cars, write useful content which teach people how to get more life out of their vehicles. If you are a writer, help people beat Writer’s Block and increase their creativity. Add value in every article.
- If you are a local business, participate in community business events and request to be part of committees. This will help you be seen as an expert in your field, and as trustworthy.
- Use Social Networking to connect with people in your line of work, and with potential customers. Continue to build your expertise status.
- Attend trade shows, and have business cards in hand. Potential customers might remember your face, but they probably won’t remember your website address or your phone number. Business cards act as reminders of who you are, and how you can be contacted.
Branding will help your business achieve long term success. It may take a while for your brand to stick but once it does and you take good care of it, you’ll be able to reap the benefits for a long time.
Warmpicture Team Author
Amy C. is an interior decoration aficionado and online marketer. Aside from being an avid reader, she also likes testing and trying new home and office decorating themes. In addition to being an interior decoration hobbyist, she enjoys designing accent tables and candle lanterns.