If you are a blogger, you already have a lot to say and little problem saying it. So why not go the extra step? It’s time for you to consider ebooks for blog and website monetizing.
Many pro bloggers report a substantial increase in revenues when shifting their focus from advertising revenue to selling their own products. And ebooks are one of the most common products easily made by anyone with writing skills, and the knowledge to help others.
The advantages of selling ebooks over focusing on advertising revenue are obvious. First and foremost, you get to keep 100% of the profit from each sale. Secondly, you can target your blog articles and ebooks toward the same niche subjects. This ensures you will have an interested potential buyer. While targeted ads usually do a good job at matching the subject matter of a blog, sometimes they do not.
Another problem with using an ad service is that every time someone clicks on one, you gain money but lose the reader to another site. With an ebook, they stay within your network.
Landing Pages increase Conversions
An entire book could be devoted to the construction of landing pages. We won’t go that far into depth. But know that you really need to consider a quality landing page if you want to convert potential customers into sales.
A landing page is the page your visitor sees when he or she follows a link to your product. In general you want your landing page to have the same basic design scheme as your blog. And you want to have clear calls to action. Consider a nice shiny, bright red “Buy Now” icon.
Also very important is the removal of distractions, such as links to the rest of your blog. Once you have the buyer on your purchase page, you want to keep them focused on the task at hand. If the visitor decides not to purchase, so be it. But if the visitor clicks out to another link when they were ready to buy, your design has cost you a sale.
Another tip to consider is using a color scheme on your purchase page which exudes relaxation. Nice calming light blues for example. Studies show that customers who are relaxed are more willing to checkout their shopping cart.
- Dan Padavona, Warmpicture