Ask a room of SEO experts for different ways to build followers for your new blog, and you are sure to get a lot of different answers. But one almost all experts will agree on is, you must guest post on other people’s blogs.
Many blogs welcome guest posting. It’s a great way to take the pressure off of the blogger to constantly come up with new material for readers. The guest blogger breaks up the monotony and examines different topics, or the same topics from different angles. It’s a great way to jazz up a weary blog.
The benefits for the guest blogger are even greater. But first the guest blogger needs to identify blogs which fit her criteria:
- They must pass a traffic threshold. This will be different for every blogger and every situation. But the bottom line is there must be enough eyes reading the blog to make it worth her while.
- The blog she approaches must be relevant to her own blog. If her blog is about Disney theme parks, doing a guest blog on an automotive tires review site probably isn’t going to be worth her while, even if the traffic is high.
- She must be able to write at a level which passes the blog’s muster. If her quality of writing is not up to the blog’s usual standards, she will likely not have the guest blog post accepted. Or if it is accepted, it probably won’t have a positive impact on readers who expect more experienced writing.
- The blog should allow her post to include at least a link in her author byline.
Guest Blogging Increases Traffic
Guest blogging on other websites and blogs will increase traffic to your own blog in two ways. First, it provides direct links for interested readers to follow back to your own blog. If you write a good guest post, you stand a good chance to pick up a few new followers.
Second, the links back to your website or blog create increased domain authority. The search engines interpret the new links back to you as an indication of your growing importance and relevance. Hence you increase traffic when the search engines rank you higher.
It is important to differentiate between the back links derived from your guest blog posts, and those derived from simple comments on other blog posts. Most comments are labeled as “No Follow” to the search engines. This means the back links from comments will have little or no affect on your domain authority. One of the biggest reasons for this policy is to reduce spam comments.
Guest Blog with your Good Stuff
It’s hard enough to come up with good blog posts on a regular basis. Do we really want to give our better blogs away to other websites?
Yes we do.
Obviously if we attempt to give away weak material as guest blogs, we stand a good chance that our guest blog will not be accepted. Furthermore, we want to put our best foot forward when we step into the spot light. First impressions are important. Make sure that you give new readers a reason to find out more about you, and follow your blog.
Finding Guest Blogging Opportunities
If you are having difficulty locating guest blogging opportunities, luckily there are some good websites out there for connecting bloggers with guest blogging opportunities.
Our favorite is MyBlogGuest. There you can choose categories which are relevant to your own blog, and connect with website and blog owners looking for new material. If you need some new material for your own blog, you can even locate guest bloggers to help you out.
So what are you waiting for? Get blogging!
What are some of your success stories from guest blogging?