Increasing domain authority is of the utmost importance to improving organic traffic to your website or blog. Most people either don’t understand, or are not aware of domain authority. We will explain domain authority in this article, and how it will help you move your web pages up the search rankings.
Not Just Link Building
Improving Google search rankings is generally equated with building links from quality websites. However this is an oversimplification. Link building to an important article or page on your site seems to improve the ranking of that article or page, but only slightly improves the overall ranking of your website.
To increase domain authority, you need to build links to various pages across your website. The number of pages Google deems important at your domain seems to have a greater effect on improving overall search rankings. A proper strategy for building links should involve as many pages as possible from your domain.
Avoid Mass Link Pages
The one caveat is to avoid building links from pages which have a lot of links coming out of them. Nobody knows the inner workings of the Google search engine outside of their own programming team. But there is evidence that Google punishes the ranking of websites which build links in this manner. This is evidently an attempt to stop unscrupulous pages which offer no usable content, but a ton of links.
- Dan Padavona, Warmpicture